YouTube introduces affordable ‘premium light’: price, profit and more. Mint

YouTube has announced the introduction of a new budget-friendly membership plan, premium light, providing users a inexpensive way to enjoy advertising materials. Currently available as a pilot scheme in the United States, the price of service is $ 7.99 (approx) 696) per month, it makes the most economical option for advertising-free streaming on the platform. The company has confirmed the plan to expand premium lights in additional areas including Australia, Germany and Thailand in the coming weeks.

What premium lights offer

The low price point of YouTube premium light comes with some compromise compared to the full YouTube premium scheme. While the new membership tier enables users to watch most Youtube videos without advertisements, it does not include access to YouTube music. This means that customers will still face advertisements while listening to music or watching music videos on the platform. In addition, features like background play and offline download for music materials are not included in this package.

YouTube has also clarified that while the premium light scheme aims to provide an advertising experience for “most” videos, some exceptions apply. Users can still see shorts, music related materials and advertisements on search and browsing results.

A more accessible membership model

The premium light starts as the 20th anniversary of YouTube. The alphabet-owned video-streaming giants, already received 125 million customers, are currently involved on testing plans. The new membership is part of the company’s comprehensive strategy to provide a variety of options for tier content consumption, catering users who may not require a complete suit of features offered by YouTube premium.

Currently, YouTube’s standard advertising membership in the US $ 13.99 (nearby) 1218) per month. By introducing a more economical option, YouTube is in position to attract a broad audience, especially those who seek a uninterrupted viewing experience without additional allowances of YouTube music.