After trying nearly a decade, Apple finally attempted to produce an electric car last year, canceled a project, soaking $ 10 billion.
But in China last year, electronics manufacturer Xiaomi launched its first electric car after just three years of development and distributed 135,000 vehicles. It vowed to double that number in 2025.
Xiaomi’s ability to succeed where Apple does not show how China dominates the supply chain for electric vehicles. Chinese companies have mastered electric vehicle manufacturing. By exploiting that infrastructure, Xiaomi was able to achieve components quickly and cheaply.
More Chinese Electric Vehicle Companies – including Lepmotor, Lee Auto, and Ceres Group – are beginning to be bent after burning cash for years in their intensive competition for the world’s largest auto market.
And Xiaomi is not the only Chinese consumer electronics company that has worked for electric vehicles. Telecom giant Huawei, which has been targeted by the US government with sanctions and legal action over the years, has been creating autonomous driving software. Huawei has worked closely with several Chinese vehicle manufacturers, including the Serce Group and the state -owned firm Saic Motor, BAIC and Chery.
Xiaomi has been compared to Apple for a long time. It made bets that its rivals participated to copy, such as its low cost, high-design phones are mainly selling online. Its chief executive, Lei June, wore clothes in 2011 like Xiaomi’s first phone launch and Apple co-founder Steve Jobs in a black shirt.
Xiaomi’s first electric car was introduced in the last March: SU7, a four-day sedan with artificial intelligence facilities that can help play movies for parking, passengers and program Xiaomi home equipment by road. Mr. Lei said that it resembles a porsche. But in $ 30,000, this is a quarter of the price.
Xiaomi robot makes all types of electronics from vacuum cleaner to air-conditioner, which are connected through its operating system and controlled in its app. SU7, in some ways, is just another gadget. This can use data collected from other devices about the daily routine of the driver to determine the best time to charge the car battery.
“Xiaomi has actually begun to infiltrate your home,” Gary NG said, an economist of Natics Corporate and Investment Banking. “Everything is connected together, and it can not do some other companies.”
While SU7 earned Xiaomi a small portion of China’s top electric vehicle manufacturers’ sales, it puts Xiaomi among Chinese companies that are giving a big blow to the long command of foreign vehicle manufacturers on the Chinese market for premium cars. In the year after sales SU7, Porsche delivery in China was about 30 percent.
Thursday night in Beijing, Xiaomi released a high-end version, SU7 Ultra with a premium version of its latest smartphone. The company staged an attractive teaser for the car A prototype racing Around the Nurburring Racetrack in Germany, where, Xiaomi said, it set a record for the “fastest four-door sedan”.
According to regulatory filing in China, Xiaomi is planning to release a sport utility vehicle, U7, this year this year.
Chinese electric vehicle companies have benefited from billions of dollars in government support, helping them to gain control of the supply chain up to many minerals inside the car’s battery. The initial lead known two Chinese companies, byd and contemporary Amperex Technology Company as CATL and added to the Pentagon list of Chinese military companies of Pentagon in January – became the largest electric battery manufacturer in the world.
Xiaomi used this supply chain for its benefit. Its cars have batteries with byd and catl. It was capable of starting production by taking a factory from the Beijing Auto group. Construction workers in Beijing are working around the clock at another factory.
All this manufacturing capacity helps Chinese electric vehicle firms to grow from growth in production in a much shorter time than traditional vehicle manufacturers in China, which they quickly bring new models to the market and focus on creating software that they can continuously update, a consultancy, the chief of the Asia Automotives of the ElixPorters said.
The intensive competition at home has inspired many Chinese car manufacturers to flood the global auto market with inexpensive electric cars. Last year, byd sold over four million new cars worldwide.
CUI Dongshu, general secretary of China Passenger Car Association, said Xiaomi cars were on the road outside China.
Xiaomi’s popularity as the manufacturer of all types of consumer electronics gave it a deep well of knowledge about Chinese consumer preferences. On the first day SU7 was distributed, buyers can visit Xiaomi’s app store and get goods to get out cars, such as analog dashboard watches and a line of physical switch of a touch-screen panel connected to a touch-screen panel.
“The strength of the brand is ahead of many of his rivals,” said TU Le, a managing director of the Consultancy Ceeno Auto Insights. “This is the one that takes cars globally to sell, as it is not just a consumer product, it is an emotional product.”
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