“The laptop released by my office is enough for any physical presentations that I have to host. But, for any other visual task, I can comfortably on my iPad – and make it convenient to travel, “Sengupta said, who uses his iPad for both work and entertainment in three out of five working days.
Sangupta is no exception. Last year, the sales of tablet equipment increased to 2.6 million units to consumers – 24%since 2023, as shared according to the data. Mint Market Researcher International Data Corporation (IDC) by India. Increase in sales of tablets was inspired by the growing demand among consumers for a large-screen device that is better for both work and entertainment than smartphones.
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Consequently, analysts hopefully expect tablets to exclude laptops in India for the first time – such as more buyers find the price in the smooth profile of the tablet. This increase is for education projects in the government bodies annually, in rural districts annually, in rural districts.
Tablet accessories
“After being the owner of the smartphone, till now the second consecutive gadget was a laptop for most buyers. Since tablets start launching with more features and accessories, buyers are giving priority to the easy portability of tablets and comparable purposes-which is selling more tablets than ever, “the market researcher IDC India Associate Vice President Navkendra Singh said.
Easy availability of third-party accessories such as viosable keyboard and stylus pointers is making further pills more attractive. The deals for purchasing tablets from government agencies and enterprises are moving forward.
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“There was a bumper year for 2024 bullets, in which the Gujarat government purchased a large scale to 1 million tablets. It was a major sales driver for the tablet. However, the consumer market also saw an increase in a strong double digits of more than 30%-it would help to move forward next year, “the research and partner of Counterpoint India said Tarun Pathak.
With specially shared data by IDC India Mint Said that the sales of laptops to consumers reached 6.2 million units in 2021-the mandate of the house became universal due to the work of the year. Since then, there has been a slight decline in sales – in 2024, 5.8 million laptops were sold, 1.7%of an average.
Tablet fever is increasing
Meanwhile, the tablets have been on a steady increase and have reached their highest point last year, with 2.6 million units sold only to consumers. Government agencies procured 3.1 million units through bulk order.
In the last six years since the level of pre-membari, the sales of tablets have increased at an annual rate of 19%, while Laptop Growed at almost half -speed – 9%per year. This alone is after accounting for a mass leap of 41% leap in the sales of laptops in 2021, which especially caused the lack of supply in the market, as chip factory and assembly plants worldwide were discontinued due to epidemic.
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The year 2024 is also the first year when the sales of the tablet reached $ 1 billion completely to consumers, which increased 25% year-on-year. In comparison, consumer sales increased laptop revenue by 4%.
IDC K Singh said that from 26,000 in 2023, an average price per tablet has increased by about 15% in just one year 30,000 last year. In comparison, the average price of a laptop sold in India is roughly the same, which marks a marginal 3% increase. 65,000 per device.
“Today it is difficult to argue against a tablet, while, for laptops, buyers are largely looking at them from performance. While laptops still make for a large market, it is a heritage industry that operates heavy from work, tablets can pose a threat in a long time. Singh said that Samsung and Shiaomi’s choice is the biggest beneficiaries, “Singh said.
Samsung and Xiaomi had a particularly successful 2024 – while Xiaomi’s tablet sales doubled since 2023, Samsung’s 54%increased.
Dinesh Nair, director of Lenovo’s Consumer Business in India, stated that the brand is “targeting India’s tablet market, which is to discover new categories such as gaming and AI-powered tablets for future development-with touched equipment for learning, entertainment and productivity.”
Nair said that the company’s tablet is watching a sharp pick-up on Quick Commerce platform. “On Zepto, our Lenovo Tab M11 is the most purchased tablet, and we are optimistic about advancing this channel to increase access and feature for our customers. In the next six to 12 months, we expect a steady increase in demand for goods, peripheral, tablets and entry-level equipment, given our low ticket size and immediate replacement needs, “he said.
Samsung remains to be answered MintS Press requests for comments till time.
Xiaomi India Chief Marketing Officer Anuj Sharma said that the tablet is “experienced by a significant growth, which are inspired by the growing demand of versatile, productivity-focused equipment.”
He said, “With a 92% increase in the sales of Xiaomi’s tablet, the segment is rapidly expanding,” he said. The year 2025 has promised to be a milestone for innovation, deep market entry and ecosystem development in the tablet. ,
Laptop complications
For laptop brands, however, the story is more complex. IDC India’s Research Manager, Bharat Shenoy, said that in 2025, the sales of tablets are expected to increase by 12%. Laptop sales, however, may be limited to a very thin increase of 1%.
The branding efforts of “AI PC” are not getting buyers, and the entry segment is being cannibalized by the tablet. IDC Kin said that the brands will still look at buyers this year, but the increase in laptop sales is only likely to be restricted to a percentage of single-rings.
Counterpoint readers also expected a high single-rich growth year for the tablet in terms of sales, while the tablets sold could be higher because more buyers look for discretionary equipment.
“Laptop sales will be largely inspired by the sale of enterprise, as this year is ending support for Old Windows 10 devices. But, for consumers, the sale of tablets is expected to be strong because a wide range of very good equipment is coming in the market, “the reader said.
The launch of market data shows that in terms of revenue, the laptop can see a 2% increase in the market, while the revenue of the tablet market from consumers can be stronger than 20% year-on-year. This laptop will leave the market at less than 2021, its best year – while tablets are close to 3 million units of sales per year.
IDC data managed Samsung as a market leader in 2024, about 43% of the tablet for the market alone sold about 43% of the tablet in the market with 2.4 million units alone. Apple, Lenovo and Xiaomi are third, fourth and fifth respectively, accounting for 9-11% of each market. While Acer had the second largest market share, its sales were largely operated by commercial agreements with enterprises and government deals.
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