Samsung’s new ad has left netizens wondering: ‘Galaxy S25 Ultra or Gemini introducing AI?’ , mint

Samsung’s Galaxy S25 AD: The latest Samsung Galaxy S25 series ad has sparked heated discussions among technology enthusiasts and consumers, with many questioning the brand’s marketing strategy.

The promotional video for the flagship Galaxy S25 Ultra, running for 5 minutes and 45 seconds, positions the device as an “AI companion”, but for Google’s Gemini AI features rather than highlighting Samsung’s unique innovations. Has been criticized for looking like a showcase.

The ad prominently showcases functionalities deeply rooted in Google’s ecosystem, including enhanced search, Gemini’s integration into apps like YouTube, Google Maps, and new AI-driven features like calls transcription and video audio erasure to Notes.

Notably, the device also retains last year’s popular “circle to search” tool, while adding Gemini Live. Despite these additions, critics argue that the spotlight on Google’s contributions diminishes Samsung’s distinctive identity.

Samsung Galaxy S25 AD: Netizens React

Consumer reactions on Samsung’s official YouTube channel have been mixed, with some expressing disappointment over the perceived lack of hardware upgrades. Comments have pointed to “no RAM upgrades, no increase in battery capacities, almost the same cameras as last year, and the removal of Bluetooth from the S Pen”.

One viewer sarcastically commented, “Great Gemini ad, when will you introduce the new devices?” Others expressed concern over the declining specificity of Samsung’s offerings, especially as Google’s Pixel smartphones already feature similar AI capabilities.

However, not all reactions have been negative. Some users have expressed enthusiasm for the device’s AI advancements and technological refinements, including the Snapdragon 8 Elite chipset and an improved vapor chamber for better thermal management.

With the Galaxy S25 series, Samsung is placing a strong emphasis on on-device processing. The new smartphone features a personal data engine, designed to handle most tasks directly on the device, delivering personalized experiences while protecting user privacy. This reflects Apple’s strategy with its Apple AI system, hinting that Samsung is also focusing on privacy-oriented AI innovations.

Despite the controversy, the Galaxy S25 series has successfully attracted attention, even if it has divided opinions over its marketing and innovation strategy.