OpenAI launches ChatGPAT Search, a direct competitor to Google

ChatGPT Plus subscribers, Teams subscribers and SearchGPT waitlist members can use OpenAI’s generative search engine starting today, the AI ​​giant announced on October 31.

This could be a Halloween scare for Google Search, as OpenAI directly aims to divert users away from Google’s algorithms. OpenAI created a Chrome extension to set ChatGPAT search as the browser’s default search engine. ChatGPT Search also competes with Microsoft’s Bing Chat in the Bing search engine.

ChatGPIT Search will open to enterprise and education users “in the next few weeks.” OpenAI said in a blog postFree tier users will see the new functionality “in the coming months.”

What is chatgpt search?

OpenAI’s ChatGPT Search is a generative AI search function that returns text and links to external websites, generated by a large language model. It runs on a rich version of GPT-4o combined with some output from the OpenAI o1-preview.

OpenAI first introduced ChatGPT search as SearchGPT in a preview in July.

OpenAI wants to provide ‘better answers’ than competitors

Google ranks based on their initiative to advance search results”people first” content. However, the results are not always relevant or helpful. Over the years, finding older content or content that is not intended to directly answer a question has become more difficult.

OpenAI ChatGPT seeks to eliminate “digging through links” by using the context of natural conversations a user can have with an AI.

“Go deeper with follow-up questions, and ChatGPT will consider the full context of your chat to find better answers for you,” OpenAI wrote.

Like Google’s AI Overview, ChatGPT Search will show the sources for its information in the sidebar on the right column.

ChatGPT Search provides weather, stocks and sports scores. OpenAI has no plans to include advertisements at this time.

WATCH: Google opened up its AI Overview search assistant to more countries in late October.

Use of news media in AI search results is controversial

OpenAI partners with news media including the Associated Press, Reuters, The Atlantic, and Time. according to Washington PostChatGPT searches will direct election-related queries to well-established news sites such as the Associated Press and Reuters.

Non-affiliated sites can control whether they appear in ChatGPT search results by allowing or disallowing OpenAI’s OAI-SearchBot in their robots.txt file.

Some newspapers, including the New York Times, have done so filed a lawsuit against OpenAI is accused of infringing the copyright of their content. Meanwhile, other media groups see cooperation with OpenAI as a valuable business strategy in the era of the proliferation of generative AI.

“ChatGPT Search promises to better uncover and present information from trusted news sources, benefiting audiences and expanding the reach of publishers like us,” said Pam Wasserstein, president of Vox Media, in an OpenAI blog post. that produce premium journalism.”