New speed feature of Instagram: Facility or Psychological concern? How will it affect your attention duration? , Mint

Meta-owned Instagram is on a roll, connects new features that may be similar to Ticketkok. according to a Techcrunch Report, This time, the platform is combing the facility to rapidly pursue the reels at 2x speed by pressing on any left or right edges of the screen.

Since the establishment of Tikok, users can create a 15-second video. However, with increasing popularity, the social media platform later added features to make long videos. To quickly consume the material, the platform later added the facility to speed up this short format material.

Similarly, Instagram is allegedly adding a feature to rapidly pursue the reels so that users can consume them faster.

How can already less reels effect users do faster-forwarding?

Fast-forwarding video users help users to reach the end, consuming long-term format materials and saving time. However, it also has some shortcomings. Experts believe that it may have some psychological implications.

According to Radhika Acharya, a advisory clinical and rehabilitation psychologist, already extending small content will harm users’ attention.

Acharya explained, “Reels provide more information in a very short time. It inspires the disgruntled human brain to get more information. Fast -moving all the short videos will further make people impulsive, as the brain releases dopamine faster and looks for more such materials. It will reduce the duration of their attention and even change their personality.”

The expert also said that consuming more short-form materials will eventually affect the mental health of users negatively.

While some users may welcome such features on Instagram, others may not like it.

Meanwhile, Meta has also introduced new AI-operated equipment to help connect brands with the right creators to run sales. The announcement includes advanced manufacturer discovery and content recommendations features, as well as with increased insight to businesses within the Creator Marketplace of Instagram. The purpose of these updates is to accelerate brand development through more effective manufacturer partnership.