Deepfek PM Rahul Gandhi and 50 million robocols: Lok Sabha Elections 2024 campaign revealed on AI influence | Mint

About four months before the -2024 Lok Sabha elections on 18 December 2023-Prime Minister Narendra Modi used a real-time artificial intelligence-based equipment-‘Bhashini’-Giving his address at Kashi Tamil Sangamam in Varanasi-his parliamentary constitution in Uttar Pradesh.

Modi referred to technology a ‘new beginning’ in simplifying his communication with the public. ‘Bhashini’ was designed to serve the Tamil -spoken audience especially during the incident in Varanasi. It operates as an AI-manual language translation system that facilitates interaction between individuals speaking various Indian languages.

Artificial Intelligence (AI) helped political parties, in which the ruling Bharatiya Janata Party was launched in the national capital according to ‘Global Election and AI Tracker and Policy paper’ in 2024 general elections to navigate the 22 official languages ​​of India and thousands of regional dialects. Global Think Tank – Future Shift Labs – Created and Manage Tracker.

50 million robocols

AI was used to create funny or misleading images and videos that target opponents, promoting images of politicians, bringing back popular figures to support a party and spread false stories about rivals about rivals during the political campaign.

In fact, in the two months, the leading two months for the general election held in April-June 2024, more than 50 million robocols were created using this AI technology, said in 2024, a policy paper called AI’s widespread impact on global political campaigns.

The numbers have been sour from a story in Wired, a double-manic American magazine. “More than 50 million AI-Janit Voice One of the country’s largest commercial message operators said that clone calls were made in two months to start elections in April. Wire,

The policy paper has three authors, Alisha Beula, a policy analyst of future shift labs; Director of Intelligence at Cystofer Nehring, Frankfurt, Cyber ​​Intelligence Institute in Germany; And a researcher from the Institute for Peace Research and Security Policy at Hamburg University, Mateusz Zabuz.

Robocols are automatic phone calls that give pre-ridden messages to many people. In February last year, months before the US Elections (November 2024), the President Joe Biden-led US administration banned the AI-public robocols amidst an increase in the challan cloning incidents that scams thousands of citizens in the country.

In India, Telecom Regulatory Authority of India’s Regulatory Body at Telecommunications (TRAI) enhanced all telecom companies from April to June -24 to increase their campaign against spam and robocol by directing all telecom companies to report data on the basis of consumer complaints.

The AI ​​meter displayed on the tracker represents the level of participation in the election process of India and other countries. It is determined on the basis of factors such as AI-operated political campaigns, detection of misinformation, deep-fach effects, regulatory measures and overall digital integration in elections. A high percentage indicates more role of AI in shaping activities related to election, from voter to safety measures.

‘Rahul Gandhi sworn in as PM’

The tracker lists the AI ​​examples in the political campaign, in which the BJP officials shared the AI-borne audio and shared the images of Arvind Kejriwal singing in the jail. Kejriwal was in jail before the Lok Sabha elections regarding the Delhi liquor scam.

It also lists examples in which AI was used to revive dead Indian politicians, in which former Tamil Nadu Chief Minister M. Karunanidhi is one of the longest services of India, who worked in the state of Tamil Nadu for almost two decades. Karunanidhi died in 2018.

In another incident, Congress leader Rahul Gandhi’s AI-rich voice clone is viral on the Internet, where he can be heard swearing in as the Prime Minister of India.

Meme -culture

“A major trend in India is using AI in meme culture. People will possibly use AI to create and share satirical images and videos. Mems can spread messages including misunderstandings, and normalize extreme behavior through humor. Message’s aggression,” reads the paper.

The Lok Sabha elections were held in seven phases from 19 April to 1 June. The result was declared on 4 June.

Prime Minister Narendra Modi won 293 seats in the 543 -member Lok Sabha elections 2024 after the National Democratic Alliance of the Bharatiya Janata Party (BJP).

Based on a conversation with a specialist, the paper highlighted various methods, in which AI has been employed to meet the specific requirements of Indian voters. A prominent example was the use of individual video messaging. Given the vast array of the constituencies of India, each was exploited to make a target message to AI, especially these concerns, with their own unique local issues.

Paper said that it allowed candidates to engage directly with voters by focusing on the subjects that were the most relevant to their territory, making the campaign messages more attractive and impressive.

The report states that political parties use AI to make fake audio, promotional images and parody.

“Already in 2020, Manoj Tiwari, an Indian politician, who was serving as a member of Parliament, used his own deep video for advertising objectives. His original speech was replaced, so the video Deepfek presented him to a dialect of Hindi and allowed him to reach an unidentified number of citizens, which was excluded from the general form.