He has names, faces and email addresses, but five new colleagues from Denmark’s Royal Unibrev only exist in the virtual realm, which is a milestone to highlight the full potential of its employees.
Marketing Director Michael Swenne told AFP, “We are good as humans, our creativity, our sympathy, our knowledge about our customers.”
Squen reported that working with their digital colleagues, their human employees “helps to find more regular-based work and information”.
With the help of Danish company manifold AI, it has enriched its team with five AI “colleagues”: brand expert Kondikai, market analyst Athana, Promthius, which gathers a omater with all sales data, molar, food and beer, and business experts.
Initially, the auxiliary names operate without names, but the five “colleagues” now have a backstory, can swap outfits, and have daily interactions with other employees.
The company has made pictures of “colleagues” – three men and two women, all attractive and fit – and human employees interact with them via chat and email.
“When we put a picture on the AI agent, the use and engagement went four times,” Squen said.
According to Svane, he has not felt any apprehension with human employees in accepting his virtual colleagues.
Professor John Damsgard specialized at Digital Transformation at Copenhagen Business School said that AI employees are often designed as “individuals” for a better user experience for those who interact with them.
“They are designed to participate in special issues,” Damegard told AFP.
In the Royal Unibrev, Denmark’s second largest wine -maker, Karin Jorgensen, who leads the team responsible for data collection and analysis and interacts with Athena daily, his “sparing partner”.
Currently, she is interested in non-alcohol beer market, and while interacting through instant messaging service teams, Ethena guided through already completed reports and market observation.
“Earlier, a lot of emails were coming.
Another advantage, he said, it is that information about analysis and conflict can be kept in the house.
“We are receiving a lot of values and we are becoming very effective while working.”
Jorgensen is also expecting further developments, such as Athea is capable of attending meetings.
While this new relationship can make employees more productive, they need to take care to maintain their important thinking skills, one of the managers was warned by Lis Nuppert Hordam.
“You need to criticize everything coming from Kondikai because he is a machine,” he said.
He said, “What he says is based on all the data given by us. So it is valid what he says, but it requires a human touch and creative thinking,” he said.
The development of these new devices, or “colleagues”, is not only a technical achievement for the Nausea Squen, but it is also laying the foundation for a hybrid team of humans and AI co-operations that easily work together.
According to Demsgard, every new technology also carries risk.
In this case, what questions do they talk between employees and their AI colleagues: What happens when your closest colleague is AI colleague and not a real person? What do you do if a human colleague struggles with the AI co-worker?
“This is something that we know very little about,” the researcher said, they hope that such questions will be answered as the technology was developed.
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