Apple Shifts Smart Glasses, Eyes Mass Market Vision Pro, Gaze Gaze: Report | Mint

Apple is allegedly ready to challenge the meta in the emerging smart glasses market, with a plan to develop a mild enhanced reality (AR) glasses that can redefine the wearable technique location. According to Mark Gurman of Bloomberg, Apple has focused its long-term focus beyond the recently launched Vision Pro headset, now aiming to develop a more accessible and consumer-friendly AR device.

While the $ 3,299 Vision Pro displayed the high-end innovation of Apple, it failed to generate permanent commercial speed. The report now highlighted that the headset was never intended as Apple’s endgeam, but a step towards the actual goal: Smooth AR glasses that people can use in everyday life.

CEO Tim Cook is invested individually in the project, with a source of a Bloomberg, “It’s only one thing he is actually spending his time from a product development point of view.” This intense attention suggests that Apple sees smart glass as its next major platform-one where it can be head-to-head with Meta’s Ray-Ban Smart Glass.

According to Gurman, Apple’s strategy is also involved in creating more affordable products than the vision Pro to adopt a wider market. However, there will be a need to deal with major challenges such as batteries, designs and cases of meaningful use that consumers make sense.

Although other technical giants like Google and Samsung are developing their own XR solutions, Apple’s most obvious rival Meta, which has already created a strong initial appearance in Ar Wearables space.

The timeline for Apple’s AR glasses is not clear, the product can be several years from the launch of the product with a signal indication. However, the growing speed in the smart glasses market indicates a wave of innovation on the horizon – a one that is determined to not remember the apple.

In other news, Apple’s long -awaited entry into the foldable smartphone market is allegedly set for next year’s late, the company chose the Samsung display as an exclusive supplier for the device’s OLED panels, reporting 9TO5MAC.