Ajay Devgan launched the new AI company Prismix, which aims to step into the future of storytelling ‘

Bollywood actor Ajay Devgan has entered the field of artificial intelligence with the launch of a new company called Prismix. The new company aims to develop generic storytelling techniques.

In a statement about the new company, Devgan said, “With Prismics, we are stepping into the future of storytelling. AI is not just a tool, but a creative partner who can help filmmakers and brands and had never been imagined before. Our goal is to bring a revolution in the media by making high quality, AI-operated materials more accessible and scalable, “

Ajay Devgan will lead the company as the chairman, while his nephew Danish Devgan will serve as co-founder and Chief Business Officer. Meanwhile, ‘Tarzan’ actor Vatsal Sheth joins as co-founder and Chief Executive Officer. Sahil Nair has been appointed as co-founder and chief creative officer of the company.

The company says that it is working on re -defining storytelling and merging creativity with AI to create groundbreaking media content.

Sheth said in the company’s statement, “Our commitment lies in creating an ecosystem, where the storytelling gives efficiency, which enables stunning material production on a scale.”

PTI said that the company further said that it has started collaborating with mainstream media, education and other verticals to shape the future of AI -operated material.

According to an economic time report, Prismix wants to transform media scenario in film, series, animated graphic novels, music videos, corporate materials and even social media campaigns.

AI race heating up:

Since the arrival of Chatgpt of Openai in late 2022, new technology has been a significant adoption worldwide. Since then, many companies have emerged to develop new AI models, including Google’s Gemini, Elon Musk’s Groke, Meta AI and China’s Deepsek.

As the AI ​​race is heated, the cost of running the original model is increasing because competition increases from Chinese AI companies. Meanwhile, major AI companies such as chat and grouke want to develop new innovations such as Reasoning models and AI agents.