New ban showing the role of Tiktok in society as a time limit

On January 18, I was one of the millions of Americans scrolling through Tikokkok, when a sudden stop stopped just before the ban of a federal government came into effect, the service for a sudden-bing video buffet stopped.

It was a breathtaking moment that I was in mourning. Where will I go now, I wondered, Hollywood gossip, video game news and anime updates for your daily dose?

Tiktok, a Chinese company, owned a bidence, and ran against the legal time limit to find or face a ban, returned to life the next day. President Trump then quickly signed an executive order, in which the window was expanded for the sale of Tiktok on 5 April.

With the rapid arrival of that new deadline, the fate of Tikokk, which claims more than 170 million American users, is uncertain. But at least for now, a repetition of January blackout is unlikely.

Last month, Mr. Trump Told reporters That he could again expand the deadline. And while the bidens have not confirmed any plans to sell, Oracle, data center company, and other possible suits have emerged.

The latest deadline provides a suitable moment to reflect the role of the app in society. What did I get here

Tiktok is still the best short video app

Tiktok launched 11 years ago as Musical.ly, an app for users to post lip-pin videos, but over time it developed in a common-purpose video app, where people could scroll through a small clip of news and entertainment. It now has more than one billion users globally.

In the last five years, as Tikokok increased popularity worldwide, Meta, Google and others produced clone, allowing users to scroll endless through video clips. But Small users still prefer tiktok To watch short videos, according to a survey of a research firm Emarketer.

Preference for Tiktok can be added to the quality of the product, part. Videos done on Tiktok usually look better – clear, more tightly edited and attractive – compared to videos produced with similar apps such as Instagram reels. (Why do you drink a tapid cola when you can coke classic?) Tiktok tools, including the editing app Capcut, the video streamline production of the video for the app.

For me, when the ticket was briefly down, switching on the reels felt madness. Many users posted videos that felt incomplete, such as a video of citrus bread that asked me to read the caption how to bake the right lof. Why not consider it in the video instead of the caption written in the small text?

Meta, who owns Instagram, is playing a catch-up for Tikok’s editing equipment. A Instagram spokesperson refers to the company Announcement A contestant for editing, a competitor to edit reel video, is expected to debut in the coming weeks. The tool will allow Instagram users to upload videos to high resolution, which will improve the quality of the picture among other allowances.

Tiktok’s secret chutney, which other people have not repeated, have its algorithm to determine what videos people want to watch further. Many people have said in the surveys that Tiktok is more to watch the types of videos they want to see, from food ideas to video games, they are pasted on their screen for hours a day.

Mental health concerns are increasing

Ticketkok’s effectiveness in scrolling people has been a wide concern among parents and academic researchers, who wonder if people can be considered accustomed to an app similar to video game addiction.

Studies on the subject continue and remain inconclusive. One, Published last year And under the leadership of Christian Montag, a professor of cognitive and brain science at Macau University in China, Tiktok examined the overweight. Very few people, including 378 participants of different ages, reported to feel accustomed to Tiktok.

Dr. Montag said in an interview, “roughly, broadly, several studies on Tikokkok and other social media apps are consensus that young people are more likely to feel addicted.”

“I think children should not have at all on these platforms,” ​​they said about Tikok and similar apps. He said that it may take at least 20 years for people’s minds mature and self -regulating them.

A tickek spokesperson stated that the app includes equipment for people to manage their screen time, including a new setting for parents, which includes a new setting to block Tikok from working on their children’s phone during a few hours of the day.

It is a growing marketing platform for brands

Tiktok has become a major center for businesses, which have been sold through Biktok Shop, an in-app store through videos and goods posted to promote their products.

The company is working hard to make Americans aware of its impact on the economy, running a stunning advertising campaign in newspapers and hoardings, which depicts itself as champions of small businesses.

A Ticketkok spokesperson cited a study, saying that in 2023, Tikok gave a revenue of $ 15 billion for small businesses, a figure that should be taken with a grain of salt as Tiktok had commissioned the study. But it is clear only by scrolling through Ticketkok that many brands enjoy using it to spread videos that display their bizarre products.

I confess that the Tikok video encouraged me to buy an overporated tool to remove dog fur from car seats and buy an automated scrubber to clean the kitchen sink.

For the so-called creators, the affected ticketers are impressed by posting tickets, which are often viral, the platform is usually more useful for self-promotion than earning money, an actress in New Jersey, an actress in New Jersey, said, said more than 10 million tickels.

A video in which two million times is viewed, he can earn a few dollars, he said. This is because Tikok only pays for the ideas coming from those who do not follow you in advance, they said.

This is still a national security concern

Tikok was banned in the first place as the US government officials are concerned that the bidence has collected the data collected on its American users with the Chinese government for espionage purposes.

The concerns concluded in a hearing of the Supreme Court in January, where the Biden administration made its case to ban the app, citing concern, saying that Tiktok could create a new route for Chinese intelligence services to infiltrate the American infrastructure. But the authorities did not provide evidence that Tiktok was associated with such dangers.

However, Tikokok has been linked to small data scams in the United States. Tiktok confirmed in 2022 that his four employees were fired to use the app to snoop on several journalists in an attempt to track their sources.

A tiktok spokesperson referred to Video Explaining how the US users reserves data in the server system protected by APP ORACLE, the US database giant combined it with the teambase to prevent unauthorized foreign access.

Matthew Green, a security researcher and an associate professor in computer science at the University of Johns Hopkins, said that the security concerns of the US government about Tikok were exaggerated as no major scam had yet come to the fore, but also valid as there could be imaginary loss.

Many apps made by American companies collect and share our information with data brokers, which firms sell insight into the market about us, including some in China. But Tikok, in particular, can collect sensitive data about Americans that will be useful for an adverse government, such as their address books, Dr. Green said.

“We are leaking so much information that you do not need a ticket to make things worse, but when you have millions and millions of different phones running this app, things get spoiled,” Dr. Green said.